Brand development / Competitor research / Graphic design / Market positioning / Seasonal campaigns / Website design
ProToGo make healthy on-the-go meals that are high in protein, all natural, clean, creative, tasty, and transparent in nutritional values.
LOMI were asked to develop the brand for their online offer.
ProToGo was founded in April 2016 to revamp the way we eat on the go. Currently going from strength to strength as an online delivery service based in the City of London, the founder Valerie Aelbrecht asked us to develop the brand with the intention to ultimately open their first bricks and mortar premises.
Using the existing logo as a starting point we developed a secondary colour palette that would promote the three main offers; Veggie, Fish and Meat. This was then applied to a clean contemporary look and feel with simple photography reflecting the nutritious colourful meals on offer.