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Scope of works included

Brand development / Customer journey design / Graphic design / Space planning

Morrisons wanted to review there non food offer, specifically Health & Beauty and Home & Leisure. Through research it was understood many customers were unaware of the departments and didn’t associate Morrisons with these types of offers.

Background

Morrisons wanted to make the departments a destination offer and appeal to young families. With this in mind we were asked to review the existing offer across the overall Morrisons store customer journey and develop design solutions from graphic communication, merchandising displays and department layouts.

Result

A clearly defined communication hierarchy was produced aiding customers from high level signage to product level. A new fresh vibrant colour palette was introduced using a light hearted approachable photographic style, making it feel inclusive and relevant to the customer. New layouts were developed with lower lever units increasing sight lines. Mid isle key promotions and highlighted category were introduced to encourage sales.

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What our clients say

"Llanrumney Hall is a community centre building with a long and varied history. We were keen to bring the history to life in the various rooms within the hall. LOMI Design visited our site and carried out extensive historical research prior to creating clear and consistent information panels celebrating the buildings history. The installation went very smoothly and all involved are very happy with a great service."
Mary Harris | Development Manager
"We approached LOMI Design to develop our brand to reflect the the high end properties we develop. We were keen to retain the essence of our logo but develop it along with a new fresh approach to all the brand touch points. I was impressed with professionalism of LOMI Design and the various design options they created for us. We are all very pleased with the end result and retain a relationship for all our ongoing design requirements"
Daniel Madge | Managing Director at Life Property Group
"I love the designs, the detail, the effort, and the fact that you listened fully to what I wanted to achieve. The curveball at the end was the showstopper for me. I was quite literally blown away. I’m super excited! Thank you so much. "
Debbie Robinson | Owner of Yoga Junkie
"I would like to put on record my sincere thanks for the wonderful services Lomi design provided us at Three Oaks Distillery. I was able to see examples of their work and the impressive projects they have been involved with. It was evident that we weren’t only being assisted to develop our logo but being helped to build our brand. It is safe to say my colleague and I were blown away by the level of work and creativity Lomi design have produced and we are completely confident that our new gin brand will stand out on the shelf and people will want to at the least pick it up and have a look at. "
Matthew Sillick | Three Oaks Distillery
"Barnardo’s Retail enjoy a close working relationship with LOMI thanks to the high level of creativity, quality of service and the consistency that they implement when dealing with our Brand."
Laura Grant | Assistant Director of Marketing & Communications Barnardo's
"LOMI Design worked closely with us to design our brand from scratch. I was very impressed with their attention to detail, plus how they successfully interpreted our vision to produce a unique brand that reflects our innovative forward thinking commercial finance offer."
Mark Watts | Director at Yumo – Property and Business Finance Specialist
"I have worked with LOMI on several projects from concept through to design implementation. Their high level of creativity coupled with practical knowledge has resulted in amazing design solutions that look great, work well and increase revenue."
Jeremy Verrecchia | Global Food and Beverage Manager at Merlin Entertainments
"LOMI Design works with us at New Zealand Manuka Group on the retail design aspects of our offer. Their extensive experience in retail consumer communication as well as understanding our wide range of Manuka based products results in clearly rationalised retail solutions for our wide range of customers."
Emyr Evans | Chief Finance Officer at New Zealand Manuka Group

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