Scope of works included

Advertising / Brand development / Literature / Mailing collateral / Website design

Insure and Go are a budget insurer that was started by two partners from the financial Industry. They were keen to take their company to the next level and approached us to develop the brand and identity.

Background

Our starting point was the existing logo that the client was keen to not completely lose. They were also keen to increase their presence by using adverting and creating a fully interactive website that customers could purchase the appropriate insurance from.

Result

The logo typeface was changed to a sans serif style and the arrow was simplified to create a more overall contemporary feel. We then introduced a playful curved line with icons that reflected their insurance offers which emphasised the rapid and value service. Since the brand evolution the company has grown extensively and is now one of the most successful budget insurers in the UK.

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