Artwork / Brand Design / Graphic communication / Market Research / Website design
Yumo is a business finance company offering various finance services. LOMI was asked to create a brand that reflected their modern forward thinking approach to the existing commercial financial market.
The owner and founder, Mark Watts was keen to create an offer that did away with the cliched suited corporate image of commercial finance. Mark wanted to create a brand that would reflect the modern way businesses use technology in all aspects of their day to day running.
A modern clean logo type was used along with a chip and pin inspired icon that subtly used the Y.U.M.O. within it. Various icons were developed to clearly illustrate the various offers, plus a photographic style that moved away from the more standard images used within the sector. This was all pulled together with a clean design using white space and clear typography.