Scope of works included

Brand development / Brand identity / Contractor liaison / Customer journey design / Graphic design / Interior design concepts / Material & Furniture specification / Name generation / Retail guidelines & roll out

SSP have over 130 Pumpkin cafes nationwide that generate their largest revenue. LOMI were asked to review the brand and consider if it should be rationalised, refreshed or rebranded. As a result a full rebrand was developed.


Using the name ‘Coffee Room’ generated by LOMI, the rebrand concept was based around a public transport influence alongside a welcoming contemporary look and feel.


A graphic identity was developed using simple type and cut out photography, taking influence from travel graphics but with a contemporary twist. In conjunction the interior aspects of the brand were developed. A dark parquet floor with tiled walls and green grey paint finish was set off with the vibrant frames of the retro tubular seating featuring the secondary brand colours.

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