Scope of works included

Artwork / Client liaison / Concept development / Contractor liaison / Design development

SSP produce regular seasonal campaigns for their coffee shop brand Caffe Ritazza. We were asked to create the latest spring campaign that runs from March to June.

Background

The Flat White was chosen to lead with Caramel Macchiato and Cortado supporting the campaign. The key differences in flavour and experience were key areas to communicate.

Result

A Hessian texture background was used to evoke a feeling of an authentic product plus united the different offers. The coffee top artworks were used to clearly differentiate the drinks with the use of an individual colour. This was then supported with the name, the drinking experience and the flavour creating an eye catching and informative campaign.

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