Scope of works included

Brand creation / Brand identity / Graphic design / Website design / Literature design

CPD approached LOMI to create a new brand for their construction company that had been established over 10 years prior, but never had any brand presence.

Background

CPD is a construction company specialising in large commercial contracts through to smaller domestic home developments. They were looking to expand the domestic homes side of their offer and wanted to create a brand that reflected their knowledge and experience.

Result

A clear box element was created that was the holding device the ‘CPD’ aspect, but could be used for their various offer to create brand consistence. A simple grid layout system was used to compliment the logo and 4 brighter colours were introduced to highlight the key offers. The overall look has a strong, bold and clear feel reflecting their experience and can do attitude.

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