Brand identity / Brand personality / Branded spaces / Competitor research / Graphic design / Market positioning
Working for over 20 years in estate agency for several of the major brands. Gerard Houilihan was keen to use his knowledge to start up an agency of his own based in Essex.
With his local knowledge and great reputation in the area, Gerard wanted to create a brand that promoted his estate agency services and the aftercare that set him apart in the highly competitive market.
A distinctive brand look and feel was developed using the ‘GPS’ of the company name to play on location. The brand also reflected the higher end market they work in with most properties being sold for £1.5 million plus.