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Scope of works included

Brand identity / Brochure design / Website design / Social Media / Literature / Uniforms / Artworking

Jones International is a Coach services offering package holidays across the UK and Europe. Lomi design were asked to review their existing brand and create look and feel that concentrated primarily on a fully planned holiday itinerary taking away all the stress.

Background

Jones International have been established for over 20 years and began initially as a coach service that over time started to offer package holidays. As the business grew organically they were keen to evolve the brand to more clearly reflect their holiday offer.

Result

A new logo was deigned using the 'J&I' as characters. Jones International was keen to retain their iconic yellow as they were well known for this locally. We introduced a curved line that visually reflected travel and movement. This was then used across all customer touchpoints.

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