Artwork / Brand guidelines / Client liaison / Contractor liaison / Design development / Kiosk concept and design
Travelex asked us to refine and develop their brand guidelines to then apply the new thinking to a number of new and existing sites.
Travelex’s existing retail brand had been evolved over a period of years and as a result made their current retail brand guidelines outdated and disjointed. Resulting in each new retail site fit out lacking consistency. We were asked to review the retail brand guidelines and develop colour palettes, fascia’s, wall patterns, currency icons, projecting signs, counter detailing etc. This was then applied to various counter formats.
Using the new guidelines, designs were created for each site in Gatwick Airport to illustrate Travelex’s intensions moving forward. Following a thorough audit of the airport, each sites functioning requirements were adhered to with the designs using the essence of the brands retail new look