Scope of works included

Retail brand strategy / Graphic communication / Multiple customer flow solutions / Environment concept & design / CGI walk through / Material specification / Full retail style guidelines

Discovery Network wanted to develop a new retail brand initiative; Discovery Expedition, an outdoor lifestyle, accessories, equipment and electronics offer.


Discovery network developed and colaborated on a comprehensive and uncompromising line of outdoor expedition products. They wanted to create a retail strategy that would develop how their brand identity would work in a retail environment.


A ‘Retail branding style guide’ covering
the brand strategy, brand components and brand applications was developed. Alongside this the store planning and retail modules were developed to insure all aspects integrated seamlessly. The guide is now being used to aid in the global rollout and ensure brand consistency at all touch points across the world.

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