Scope of works included

Brand development / Branded spaces / Competitor research / Graphic design / Market positioning

Hub Health is a full health and fitness offer based in Clapham Common. JHC were asked to review the brand and develop a strategy to position them in the market place and clearly communicate their services.


Owned and run by Tom Fielding who is fully qualified in orthopedics. Tom was keen to bring together the best professionals in nutrition, exercise, sports massage and therapies to offer a complete bespoke service tailored to each person.


A new logo was developed that illustrated the holistic approach, using a circle that suggests a 360 degree offer. An integrated chain was created to emphasise that all the services are interlinked. The overall look and feel was based around contemporary sophistication to appeal to the affluent residents in the local area.

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