Scope of works included

Brand development / Concept design / Customer journey design / Graphic communication

Due to Exeter Chiefs success in the English Premier Rugby League, they were keen to grow their retail experience and revenue.


LOMI were approached by Exeter Chiefs to develop initial concepts for the Sandy Park Stadium’s retail space. The concepts were to consider match days and non match days and how the retail space could expand and contract accordingly.


Various approaches were considered from teepee style exterior retail spaces, modular merchandising that can be adapted depending on requirements. Customer flow plans along with a bold clear brand hierarchy to increase impact and help customer orientation was developed.

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