Scope of works included

Competitor research / Branding / Website design / Social Media design / Merchandise application

Yoga Junkie is a forward thinking yoga group offering yoga lessons for all abilities to enhance peoples general wellbeing. LOMI were asked to review their current look & feel and re-brand them to reflect their friendly and innovative approach to the ancient art of yoga.

Background

Owned and run by Debbie Robinson who is a qualified ashtanga yoga practitioner. Debbie was keen to move her branding forward to help communicate Yoga Junkie’s bespoke yoga offer. They are alsosoon to be selling branded merchandise from yoga mats, yoga blocks, straps and various apparel.

Result

A new contemporary logo was developed which used a ‘y’ that reflected movement and the ‘downward dog’ in a abstract and dynamic way. The logo was then applied to merchandise and business cards. A clean and minimal website was created illustrating the calming benefits of yoga. Social media posting graphics were also developed to promote various offers and communicate Yoga Junkie’s approach and ethos.

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