Creating a successful brand is all about defining your brand DNA, Your brand beliefs; what your brand believes in. Your brand personality; how your brand expresses itself. Your brand difference; what differentiates you from your competitors. The reason for your brand; the proof your brand gives to justify its position. Strap line; a clearly defined thought.
This establishes a strong foundation to create and design all the key touch points that a customer or client is likely to experience. Whether it be the logo, a brochure, stationery, the website, an office space, retail environment etc.